Broker Check

About Us

Our Company

Fifth Avenue Financial is the largest general agency of Massachusetts Mutual Life Insurance Company (MassMutual). We are an award-winning company comprised of industry-leading financial service professionals who excel in a wide variety of areas in order to help their clients establish the financial security they want for themselves, their families and their businesses.

Fifth Avenue Financial Brokerage makes MassMutual products available to insurance brokers. The portfolio of includes:

  • Whole Life and Term Insurance,
  • Disability Income Insurance products,
  • Long Term Care Insurance and
  • Fixed Annuities.

The company’s strong and growing network of financial professionals help their clients' make good financial decisions for the long term. We look for successful, independent brokers who are interested in offering MassMutual products to their clients. In turn, you can expect one-on-one support for all your clients needs including: case consultations, Estate and Business Planning knowledge, marketing and illustration support, plan design plus product positioning strategies and presentations.


Our Culture & Values

Fifth Avenue Financial’s culture is characterized by teamwork, trust, cooperation, and collaboration. When you work with us to design the best path for your financial future, your goals become our goals, which we strive to achieve together. Our Financial Services Representatives assist you in setting, monitoring, and meeting your goals through a spectrum of financial services, including long-term asset accumulation, preservation, and distribution strategies.

Meet Our Team

Michael Book, CLU, CHFC, CLTC

General Agent/ Managing Partner

212.536.7713

[email protected]

Michael is the General Agent of Fifth Avenue Financial. Michael joined Cowan Financial Group, the predecessor to Fifth Avenue Financial, in 1991. During Michael's 18 year tenure as a producer with the agency, he was also a founding...

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Peter Kane, CLTC

Director of Operations and Agency Supervisory Officer

212.642.4859

[email protected]

Peter joined the Cowan Financial Group, the predecessor to Fifth Avenue Financial, in 2003 as part of its merger with Reiff Financial Group. Peter is responsible for managing the day to day operational aspects of Fifth Avenue Financial...

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Dennis P. Mullen, ChFC®, CLTC

Managing Director, Brokerage

212.536.6030

[email protected]

Dennis joined Fifth Avenue Financial (FAF) in August 2009. Prior to joining FAF, Dennis was the Worksite Practice Leader for MassMutual Financial Group specializing in the design and implementation of large guaranteed issue disability...

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James Farka

Senior Vice President, Life Insurance Specialist

212.536.6049

[email protected]

James is the agency's Life Insurance Specialist. James joined Cowan Financial Group, the predecessor to Fifth Avenue Financial, in 1990. James has 19 years of experience as an Advanced Concept and Sales Illustration Specialist with the...

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Melissa Teixeira, ChFC, CLTC

Vice President, Brokerage Director

212.642.4829

[email protected]

As the Vice President of Brokerage Sales, Melissa focuses on building and maintaining relationships within the brokerage community. She provides one-on-one consultation to independent producers for all their clients' needs including...

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Zinora Koven

Brokerage Director

212.536.6084

[email protected]

As a brokerage director at Massachusetts Mutual Life Insurance Co. (MassMutual), Zinora makes available to insurance brokers the portfolio of MassMutual products including: Whole Life and Term insurance, Disability Income Insurance...

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