New Business & Client Service Best Practices

EZ-app is MassMutual’s electronic application system used to collect and submit whole life, term and disability applications.  The system is intuitive with wizard-based entry and allows for eSignature.  For instructions on how to submit EZ-app applications, please see our EZ-App Process for Brokers resource guide.

Coverpath is MassMutual’s online life insurance platform that helps advisors reach and serve clients who prefer a digital purchasing experience from quote to issue, but also value the guidance of an advisor.  Key features include algorithmic underwriting, shareable and responsive online application and self-service capabilities. For more information on Coverpath, including the list of products eligible for submission, new business processing, how to access it and more, click here

If you have a wet-signed application, please scan the application and email it to our New Business centralized inbox  NewBusiness@FifthAveFinancial.com.  You can send the forms to us securely by typing the word “SECURE” in the subject line of the email.  Please make sure the copy you remit is clear and complete.  An original application is not needed. 

Initial premium payments can be made via electronic bank draft (PAC Form) regardless of the payment mode selected.  Check off “Initiate a one-time EFT Transaction” in section 1 of the form.  The PAC form is included in all policies upon delivery.  The form can be emailed, along with delivery requirements directly to your case manager or to our centralized inbox NewBusiness@FifthAveFinancial.com.  Obtaining a PAC form is the most efficient way to report your business.